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◆ Motorola opened a representative office in Beijing in 1987, and set up Motorola(China) Electronics
Ltd. in Tianjin in 1992
◆ Currently Motorola's facilities in China include a wholly-owned company, a holding company,
8 joint ventures and 24 subsidiaries, with more than 10,000 employees
◆ Total investment in China by the end of 2003: US$ 3.4 billion
◆ Sales in China in 2003: US$4.67 billion |
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Motorola Inc, began business in 1928. Today, , with $27 billion in global sales, the company is the global leader in wireless, broadband and automotive communications technologies and embedded electronic products.
Business segments:
Personal Communications Segment
Global Telecom Solutions Segment
Commercial, Government and Industrial Solutions Segment
Integrated Electronic System Segment
Broadband Communications Segment
All these segments are represented in China.
Motorola in China
In China, Motorola's top international market outside the United States, as one of the largest foreign companies in China, Motorola employs 10,000 people and among multinational electronics firms it is the top investor in the country, with an investment to date of US$3.4 billion.
Motorola entered the Chinese market in 1987 when it opened a representative office in Beijing. In 1992, Motorola (China) Electronics Ltd. was established in Tianjin, where today the company runs one of the world's major manufacturing facilities for communications equipment. In China today, Motorola has one wholly-owned company, one holding company, eight joint venture firms and 24 branch companies.
Motorola's Performance in China in 2003
- Total sales: US$4.67 billion
- Total exports: US$4.09 billion (including US$1.29 billion in International procurement and an export of US$2.8 billion by Motorola China)
- Local sourcing: US$2.8 billion
- Total employees: 10,000(with 1,400 for R&D)
- R&D centers: 19
Motorola's Strategy for Strategic Investment in China
Motorola's growth in China goes hand in hand with China's reconomic development and China's increasing participation in the world economy. Motorola's is increasing its commitment to supporting local research and development both inside the company and in partnership with research organizations and universities in China. In addition, Motorola is devoting essential corporate resources to help develop the capabilities of local suppliers so that they can take part in the company's uncompromising, world-class supply chain. As part of Motorola's commitment to China following the country's ascension to the WTO, the company recently pledged $90 million to set up an R&D company in Beijing.
Since entering China, Motorola has dedicated itself to the localization of the company's management ranks. The company's strategies are best summarized as below:
- Motorola is steadfastly committed to investing in China and transferring technology and building local manufacturing and R & D capabilities in order to provide the country with advanced communications solutions.
- The company will continue its long-term plan to localize management in China and to develop and train excellent local management talents.
- The company will continue to work with local companies to create a comprehensive local supply chain.
- Promote joint ventures and cooperative projects with local partners to take advantage of China's new market opportunities that result from China's increasing integration into the world market.
In China, Motorola is now focusing on
- Creating global centers for excellence in China for the company--manufacturing and R&D centers
- Looking for new growth opportunities in the areas aside from our existing main business --E911, broadband and automotive electronics
A Good Corporate Citizen of China
In China , Motorola has been honoring its long-term commitment to China by also being a good corporate citizen in the country. Such activities rang from philanthropy to supporting China's accession into the World Trade Organization(WTO). Here are the highlights:
Anti-SARS: In May 2003, Motorola donated a total of RMB 11.80 million worth of anti-SARS equipment, cash and goods.
Project Hope: Donating RMB 27 million over 9 years;setting up more than 60 Project Hope primary schools and funding 12,000 poverty-stricken children to return to school.
Higher Education: Providing RMB 11 million to 12 universities including Peking University and Tsinghua University.
Disaster Relief: Donated floodedareas along the Yangtze River valley and the Northeast China region; setting up 11 schools for homeless children in flooded areas.
Sports Sponsorship: The 11th Asian Games,the 21st Universiade, the 7th and 8th National Games,CNBA,National Football League Matches,Badminton Matches,and Games for the Handicapped.
Environmental Protection: "green China" Program in 1998.And, in 2003, joined with other local and foreign handset manufacturers in China to sign a pledge to take back used phone/battery
Active support for China's bid for the 2008 Beijing Olympic Games: Motorola actively supported Beijing for its bid t host the 2008 Olympic Games (Motorola's communication equipment has-been used in seven Olympic Games).
Recent Awards and Recognitions in China
1. Foreign Investor of the Year, 2003 awarded by CCTV as part of the television network's Economic Leaders of the Year program. Motorola was the first corporation so recognized.
2. 2003 Best Service with Innovation in Mobile Telephone Business(CCID)
3. In 2002, Fortune Magazine's Chinese Edition identified Motorola as China's best global employer.
4. The Magazine's Chinese Edition also cited Motorola as the best among global companies in China for
- its long-term commitment
- innovation
- and adaptation to the local market.
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