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MU Launches External Partnership Program in A/P
Beijing, March 26th, 2001 -- Motorola University launched its external partnership program in Asia Pacific in Beijing on March 26, shifting its strategy to partner with key supplier and customers by providing training and consulting service in the area of leadership, learning and performance.
Sandy OGG, Motorola Senior Vice President and Director of Motorola University, said "we would change from a pure corporate university which previously call a training center, to a strategic partner of our customers, suppliers, partners in China and the rest of the Asia Pacific region. Motorola University would share Motorola's global successful experiences with the partners to improve their performance and business results."
Motorola believes this new strategy stands for new trend of the corporate university in 21century. Future corporate university would run beyond it's own organization, deepen the partnership with all the upstream and downstream customers for improving the customer loyalty and marketing the company's brand name at a higher level.
Tom Sum, General Manager of Motorola University Asia Pacific, said Motorola University is uniquely positioned to be a next general corporate university.
"By leveraging the worldwide Motorola University brand and reputation in conjunction with the brand and notoriety of Six Sigma, we will provide solutions in the market space of business improvement solutions. Under the umbrella of Six Sigma, we will bring a set of products and consulting methodologies that will be constructed as business improvement solutions based on client needs," Tom said.
This strategic change is of special importance to the China market, Tom said. After Chinese entry into WTO, Chinese enterprises are challenged by fierce competition in the domestic market and heavy pressure to go to the international market.
"Here in China, as well as the rest of Asia Pacific, we will service the customer by entering the value chain at the needed point and then through constant dialogue with them, increase service across the entire value chain whether appropriate," Tom said, believing this new MU strategy would help Motorola build up unshakable partnership with Chinese enterprises and ensure the company's continuous leadership in China.
In order to pursue high value-added services to partners, resolve realistic problems, Motorola University will use key resources not only within its own organization, but also throughout the broader Motorola Corporation. Through advanced means and technology tools, such as the classroom teaching, e-learning, Streaming Media, and Virtual Classroom, etc, Motorola University could provide Human Resources Management, Organization Management, Professional Manager Training, Operation Management and Reengineering, Six Sigma Methodologies, series of MBA degree courses, Commercial Skills, etc, about 130 courses.
Motorola University now has sign agreements with 21 Chinese Universities, including famous Peking University, Tsinghua University, Nankai University, to invite numbers of Part-time Professors. About 203 persons among them have got the certification of Motorola University officially.
Comparing to the other traditional education institutes and corporate universities, Motorola University has many specialties: real-world experiences and solid partnership with other institutions; good understanding of A/P and the Chinese business environment; leadership in the Six Sigma Total Quality Management; Mature brand strength and worldwide success; think-globally-act-locally and Total Customer Satisfaction business culture.
"We are confident that the new MU move, as part of the company's strategy for Asia Pacific, will help to enhance our partnership with suppliers and customers, improve our local sourcing value chain and help Motorola to continue leading the Asia Pacific market," Tom said.
About Motorola:
Motorola, Inc. (NYSE:MOT) is a global leader in providing integrated communications and embedded electronic solutions. Sales in 2001 were $30 billion.
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