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MOTOROLA LEADS CHINA MARKET IN DIGITAL TRUNKED RADIO APPLICATIONS
China's Police, Rail and Commercial Clients enhance their services with customized Motorola TETRA and iDEN solutions
BEIJING, September 25-26, 2003 - Motorola successfully demonstrated alive the advanced TETRA and iDEN digital trunked radio systems and a variety of new terminals with more functions and excellent Chinese interface at the China Trunked Radio Communication Technologies and Applications Summit held here in Beijing. Motorola, together with local developers, displayed at the summit the latest application achievements over the past two years and reaffirmed its commitment to localization and customization for the best interests of its clients.
Leow Foon-Lee, Vice President of Motorola Asia Pacific and President of Motorola China - Commercial, Government and Industrial Solutions Sector (CGISS), expressed much optimism for the future growth of the digital trunked radio communication market in China. "With the continuous growth of the Chinese economy, the digital trunked radio market has shown great prospects of expansion, and the fast digitalization of the economy provides the best environment for the take-off of digital trunked radio in China," Mr. Leow noted.
"The successful application of Motorola iDEN and TETRA at the global market, especially the outstanding performance in China, has demonstrated Motorola's technological strength and its full commitment to the China market. Motorola's unique localization efforts, combined with the unique market conditions and demands, have brought forth the China-featured, close-to-the-market digital trunked radio communications solutions, "Mr. Leow said. "We are confident that Motorola is fully empowered to provide Chinese customers the best solutions and applications, helping to bring along a new chapter to the digital trunked radio development in China."
As a global leader in digital trunked radio communications, Motorola has acquired over 90 TETRA contracts and trial projects in 35 countries and regions, with a worldwide market share of 55 percent. The number of global iDEN customers has already exceeded 15 million. Motorola has been a longtime leader in the China market in both contracts and customers. In 2003, Motorola already won TETRA contracts from the Hong Kong Police, Tianjin Light Rail, Beijing Metro Batong Line, Xinchang Railway, Guangzhou Metro and Taiwan Railway. Meanwhile, Motorola TETRA systems for Beijing Light Rail, Guangzhou Metro and Shanghai Police (2nd Phase) have passed testing and acceptance. In addition, the PAMR (Public Access Mobile Radio) network operated by Shanghai Guomai has become a huge success in its own field.
With 75 years of experience and in-depth knowledge of wireless radio communications, Motorola's customized digital trunked radio solutions have won deep trust and appreciation from clients worldwide. Motorola TETRA is renowned for its comprehensive functions and operational reliability, and has been a strong support for mission-critical operations like public security, government and public utilities. Featuring ease of control and dispatch, frequency and capital efficiency, the TETRA-based Government Radio Network (GRN) has been accorded priorities in the informatization efforts of many cities. Motorola TETRA digital trunked radio system has been recognized as the best platform for City Emergency Response Center (CERC). Motorola's iDEN, which features great application flexibility and outstanding cost-to-function, represents the best choice for PAMR networks which are often shared by businesses for more productivity and greater economic efficiency.
With its TETRA and iDEN systems, Motorola has been the global leader in digital trunked radio communications. With IP as its core technology, Motorola TETRA enjoys high scalability and flexibility, which best protects clients' investment while meeting their communications requirements. The system's high reliability has won the trust of public security and government departments across the globe. The iDEN system is already moving towards high capability in both data transmission speed and volume to allow operators to accommodate more clients for better return on their investment.
On the terminal front, Motorola has marketed a variety of digital trunked radio handsets with powerful functions and trendy features. Motorola TETRA handsets and vehicle-carried stations have taken full consideration of the communication needs of public security, rail and other industries with their outstanding reliability in the utmost challenging environments. The Chinese interface, graphic transmission and end-to-end encryption have combined to expand the market demands. The China-specific iDEN handsets have won the hearts of customers with their rich and trendy external features, extra-large color screen, imbedded browsing, and GPS and Java capabilities.
Motorola has paid enduring emphasis to combining its technology leadership with the unique China market conditions and requirements. Through the strategic cooperation with local partners, Motorola has provided clients with customized solutions that fully address the needs of Chinese customers. Under the TETRA and iDEN application development programs, Motorola has established a technology and expertise-sharing platform for local partners who can assess numerous technology and marketing support from Motorola. So far, Motorola has forged strong partnership with local businesses including Lanxin, Shanghai Sanji, Zhongruite, Shanghai Liangzi Guangdian for digital trunked radio application development and implementation.
About Motorola
Motorola, Inc. (NYSE:MOT) is a global leader in wireless, automotive and broadband communications. Sales in 2002 were $27.3 billion. Motorola is a global corporate citizen dedicated to ethical business practices and pioneering important innovations that make things smarter and life better, honored traditions that began when the company was founded 75 years ago this year. Sales of Motorola China in 2002 were $5.7billion. For more information, please visit: www.motorola.com.cn
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